Are short subject lines in professional emails always better?
I've been pondering subject lines lately. Most advice seems to push for super short, snappy subject lines to grab attention. But sometimes, a longer, more descriptive subject line feels necessary to convey the email's purpose accurately. Do you think being concise always trumps clarity? Or are there situations where a slightly longer subject line actually performs better? What are your experiences, and what kind of open rates are you generally seeing with different lengths?
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It’s a really great question! On the one hand, short subject lines are more likely to be read on mobile devices, that being said, you still need to explain what your email is about in the subject line. I generally lean towards erring on the side of clarity, within reason of course. It's more important to me that the recipient knows exactly what they're opening. Learning how to write a professional email, this is an extremely important topic to consider. It should always reflect exactly what your email is about.